The triangle - a new look at the beer bottle.
Brewing concerns are trying to outdo each other in ideas and innovative solutions that will make their products more unique and noticeable on store shelves. This was also the premise of the project.
A unique element that distinguishes The Triangle from other bottles is a triangular base. It has a huge impact on improved ergonomics, as well as, opens up a number of functional and advertising possibilities that distinguish it from traditional bottles.
The project was made for CP Glass S.A.
The unique shape of the bottle allows for a more organized arrangement on the shelves. Thanks to the triangular base, the brewing company can be sure that the most important part of the label is facing the consumer, which is not the case with round-bottomed bottles.
The use of a triangular base made the light distribution completely different than in ordinary bottles. Thanks to this characteristic, the most important elements of the label, such as the logo or the manufacturer's name, are not disturbed by light plates.
The unique shape of the bottle opens up the possibility of creating a new type of six-pack - exceptional and more attractive to potential consumers.
Mikolaj Nicer 2016