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The core of Nicer Design is a holistic approach to an industrial design. We create innovative, user-centered products which define the way of how people live, travel, entertain, starting from lighting systems and smart gardens, to the next generation commuting systems. 

The Process

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Defining crucial user needs and behaviors & gathering first insights and inspirations.

Market & trend research

Competitor analysis

User Research

User Observation

Interviews & Insights


Establishing the project objectives based on the research findings, as well as clients’ values and needs.

Information analysis

Functional architecture

Synthesis & identification

Design language

First concepts generation


Conducting concept development process during which we seek for the answers to clearly defined problem.

3D visualizations


Appearance models

CAD modelling


Delivering market-ready product, tailored for the needs of users and clients.

Final testing & approval

Design for manufacturing

Design communication


We love to experiment. We try new tools, we are looking for innovative materials and technical solutions. We believe, however, that the key to success is the proper organization of work and the implementation of proven methods that ensure good decisions and facilitate cooperation with our partners.

During each stage of the design process, we use many proven strategies, techniques and methods taught at the Delft University Faculty of Industrial Design in Netherlands. We believe that designing a product is a process that must be systematic and structured to achieve the best results.

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